The Brand Foundry is engaged by WIMWA every year to design a variety of materials for their annual summit, mentoring program and networking events. We have also assisted them in refining their brand and helping it convey a message of empowerment and diversity.
Learn about this projectWIMWA, or Women in Mining and Resources Western Australia, is an organisation that advocates for gender diversity and inclusion in the mining and resources sector. Their mission is to promote and empower women in the industry, and to provide a supportive network for professional development and career advancement. Through events, programs, and initiatives such as their annual summit and mentoring program, WIMWA aims to raise awareness about the benefits of a diverse and inclusive workplace, and to drive positive change in the industry.
The annual WIMWA Summit requires a new and fresh programme every year whist still upholding the visual direction of the brand. This style is to be replicated across a range of materials including signage and wayfinding, media walls and digital presentations. The WIMWA Mentoring program also requires materials to be updated and modernised year upon year and must convey a human-centred approach to the industry.
Each year, we enhance the application of our brand and art direction for the Summit & Mentoring Program materials, while keeping diversity and inclusion at the forefront of our approach. We create compelling assets that convey the core values of WIMWA, with a particular emphasis on highlighting the individuals at each company. Our use of imagery showcases the human side of each company, rather than just their occupations. This results in the Summit materials having a revitalised direction that builds upon the previous year’s success. We set the direction early on through the initial EOI documents and consistently expand on it with each subsequent material we produce.