Branding for Success - Insights on Design Trends and Corporate Reporting Matters

Keep up to date on the latest design trends, learn more about ESG reporting, design principles and theories, discover tried and tested solutions, and see how all of these can enhance your organisation.

19 March 2024
How an ESG Summary Report Can Empower Your Business 

Rising scrutiny from stakeholders and growing requirements on how companies address their ESG commitments means reporting needs to be more streamlined and effective than ever. Much like an annual report or publications of corporate disclosure, an ESG report is long, information heavy and can be hard for readers to process. To overcome these challenges a […]

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14 March 2024
Elevating Your ESG Communication Strategies: The Power of Microsites

Micro may be in the name, but there is nothing small about the impact a microsite can have on your business and your communication strategies. In this article we will explore the purpose of a microsite and its value to businesses and brands presenting their ESG agendas and sustainability reporting.  Understanding the Concept of a […]

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6 March 2024
ESG Report Design: Printed vs Digital Reports

In the ongoing debate of sustainability reporting, the age-old question persists: print or go digital? Shall we turn the page or tap the screen? Let’s unravel the debate with a closer look. Printed Reports: Eco-Friendly Charm in Paper Pages Ah, the nostalgia of flipping through tangible pages! Printed reports embody sustainability in their own right. […]

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29 November 2023
Talk the ESG Talk: Nailing Your Communication Strategy

Environmental, Social, and Governance (ESG) factors have transcended from being merely ethical considerations to becoming crucial drivers of corporate success. Beyond being a moral obligation, focusing on ESG is now a strategic necessity for creating value.  The value in ESG? Why does ESG matter? Because it’s a treasure trove for companies eyeing long-term financial gains. […]

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21 November 2023
Embedding Sustainability into Organisational Narrative

As designers specialising in annual report design for Australian businesses in the resources sector, we go beyond crafting ESG report graphics to emphasise the importance of sustainability. In an industry with substantial responsibility and opportunity, let’s delve into how organisations can integrate sustainability seamlessly into the business narrative. Embracing sustainability isn’t just about adopting eco-friendly […]

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1 November 2023
Business Transitions: A Design Perspective for Seamless Brand Migration

In the fast-paced world of business, change is the only constant. Whether it’s a merger, rebranding, or a strategic shift in focus, transitioning from one brand to another is a critical phase that requires careful planning and execution. In my career, I’ve had my fair share of experiences with business transitions. In this article, I’ll […]

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24 October 2023
Mergers and Acquisitions: Designing Successful Brands and Communications 

Throughout my career I have witnessed the power of design in shaping the success of mergers, acquisitions, and rebranding initiatives. In this article, I’ll delve into the intricate art of branding during such transformative processes, emphasising the crucial role that design plays in creating a harmonious and engaging visual identity that resonates with stakeholders. Design […]

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10 October 2023
Graphic Design Rocks the Mining World for Talent

In the heart of Australia’s mining sector, a unique set of challenges is reshaping the workforce landscape. One of the foremost concerns is the surge in labour demand, with job vacancies reaching record-high numbers which are expected to grow by 5.9% over the next five years (Deloitte). So, how can Australian mining companies thrive in […]

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3 October 2023
Diversity and Inclusion in Design

In the fast-evolving landscape of corporate culture and responsibility, fostering diversity and inclusivity in the workplace has never been more critical. Last week, we had the privilege of attending the annual summit of one of our long-standing clients, Women in Mining and Resources WA (WIMWA). Every year, this event leaves us feeling invigorated, inspired, and […]

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26 September 2023
Navigating the Australian Mining Market: The Significance of Brand Localisation and Investor Material Adaptation

Earlier this month we attended a CACC-hosted Critical Minerals event, revealing Australia and Canada’s strategic potential amid the global energy transition and net-zero race. The event emphasised collaboration in developing critical minerals, prompting Canadian mining companies to opt for dual listings in Australia. The appeal lies in Australia’s mining expertise, making it an attractive capital […]

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12 September 2023
Elevating Your Investor Presentation with Good Design: A Guide

First impressions matter! And in the world of business, they are often the only chance you get to make an impact. Over the years we have assisted numerous clients with improving the design of their investor presentations where clients have required an impressive presentation to seek capital growth.  Based on their feedback, a well-crafted investor […]

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4 September 2023
Building Trust and Enhancing Reputation: The Crucial Role of Design in Corporate Branding

In the fast-paced world of business, one thing remains constant: the importance of trust and a solid reputation. But did you know that a well-thought-out brand design strategy can fast-track the trust-building process? By keeping your visual branding consistent and cohesive across all the places where your brand is displayed, you can build a strong […]

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