HEART OF GOLD CAMPAIGN
The #heartofgold campaign celebrates the economic and social contribution gold has made to the wider community. The project brief saw me engaged for the graphic design and development of the collateral surrounding the launch of the #heartofgold Discovery Trail. I designed and produced both printed and digital pieces, from newspaper ads to map design, as well as event flyers. I also incorporated images and style elements that appealed to the target demographics of both families and tourists.