Branding

Whether your organisation needs a refresh or is in the process of acquiring a new business or a joint venture, our branding specialists can help you by establishing an appropriate visual identity, branding architecture, transition plan and communication strategy that will suit your needs.

Branding that shapes identity

Our skilled team of designers commence your branding by compiling a brand strategy to inform the course of action. This entails conducting a thorough brand audit where we gather as much information about your brand and business as possible, which the team then maps out and conducts further research and analysis where necessary. The brand strategy serves as a blueprint for our team to work with to guide a purpose-led transformation of your brand.

Finally, the team use the brand strategy to articulate the brand through considered design and communication tactics. We close the loop by reporting on its performance and suggesting ways that the execution can be optimised. Ask us about booking your branding strategy session today.

Brand Strategy

  • Competitor research, brand audit and analysis
  • Naming ideation, ASIC and domain checks
  • Brand positioning
  • Brand values and vision development
  • Stakeholder value proposition
  • Brand messaging generation

Brand Identity Design

  • Logo design
  • Brand platform design
  • Brand refresh and identity revitalisation
  • Complete brand overhaul
  • Brand playbook and imagery
  • Corporate publications design
  • Static and animated illustration
  • Wayfinding and signage design
  • Event and tradeshow material design

Brand Management

  • Brand management
  • Transition management
  • Brand launch management
  • Brand guidelines
  • Digital stylesheets
  • Tone of voice and writing style guides
  • Branded templates

“The Brand Foundry developed our brand from the ground up! From finding our business name, all the way to creating our website and designing our brand assets, Juli and her team work hard and have the success of our business at heart. I have enjoyed developing a great relationship with the team and I highly recommend their service to any organisation or business.”

Andrew Chau, Managing Director

Explore more services

Annual Report Design
Corporate Reporting
Communications
Digital & Production