Keep up to date on the latest design trends, learn more about ESG reporting, design principles and theories, discover tried and tested solutions, and see how all of these can enhance your organisation.
Why exactly is it important to always use the same colours, the same fonts, the same type of imagery and have our logos on all publications? Certainly for consistency, but more importantly, because it creates repetition. And just like in music, repetition creates harmony and popularity! An American study which analysed nearly 2500 pop songs […]
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Entering into a business relationship with a design agency can be a bit like commissioning a work of art: both start with a blank canvas! Every design agency has at least one team of creative professionals who will excel when given a challenge. However like all professionals, they work best with clear, well-defined parameters. But […]
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There are several factors that may contribute towards a company deciding that it’s time to rebrand. Perhaps the company is no longer perceived as relevant by their target market, or perhaps they wish to reach out to an entirely new market. Maybe they wish to breathe new life into their outdated branding. But how do […]
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So you’ve identified that your company may be in dire need of some brand revitalisation. But what exactly does your brand need? The answer may vary significantly depending on what you are trying to achieve. If your brandmark has become dated and looks out of place on your modern stationery and marketing materials, it is […]
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A brand is more than just a logo or a name. A brand is the way in which a company, service, experience, organisation or product is perceived by its customers, employees, investors and anyone who comes in contact with it. Defining your brand is choosing who you want to be and what you want to […]
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