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Embracing Virtual Reality: Architecture, Branding and Beyond (Part Two)




In part one of this series on virtual reality, we delved into how virtual reality is transforming the building industry. Here, we’ll take a closer look at how virtual reality can be used in a variety of other applications from architecture to branding and beyond.


"The VR worldwide market share was $6.1B in 2020. " (Techjury)

Architecture

In architecture, virtual reality can be used in various stages of the design process:

1. Early design phase

Experience a non-photorealistic room in virtual reality to get a sense of spatial relationships and massing of the project. This allows clients to be more confident in the design and reduce time in meetings and lateral design revisions.


2. Latter half of the design phase

3D virtual tours that accurately display the dimensions of a room allow individuals to feel the space they are in and have an informed perspective of the depth.


Architects can also use VR as a presentation tool to see and experience the design before money and time are spent on building it.


Branding When it comes to branding, augmented reality is particularly relevant –

especially for retail and eCommerce businesses as it allows customers to have a taste of the company’s offerings before going ahead with their purchase. It also allows companies to add an extra dimension to their print advertising - helping their product to stand out and “jump off” the page.


IKEA is a great example of a company that has implemented augmented reality with their augmented reality application that allows users to test IKEA’s furniture in real time. Products are not just realistically rendered but also automatically scaled based on room dimensions.


Virtual reality can also be used by brands to create impactful and immersive spaces. Some examples include virtual live venues, virtual powered showrooms, or even unique virtual environments with a branded twist that will provide your customers with a memorable experience.


Beyond

With the rise of virtual reality, this groundbreaking technology is also used in plenty of other spaces:

  1. Military – Using VR for simulations and training purposes.

  2. Medical training – Using VR to practice surgeries and procedures for education purposes.

  3. Education and training – Virtual field trips or experiencing environments that would typically not be possible (solar systems, travelling to historical eras, exploring cells and other microscopic environments etc.) VR can also be used to train personnel in a safe environment, particularly in the operation of heavy machinery.


Get started with virtual reality We believe the future of branding is in 3D. There are infinite possibilities where VR can be applied. At The Brand Foundry, we offer a wide variety of immersive experiences that can help you connect your brand with customers in a meaningful way. Book a demo here.

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