Every business has one main aim: to maintain and expand their customer base and ultimately make more money! Marketing promotions are a great way to bring an influx of business by driving consumers to purchase a particular brand’s product or service.
In the digital era, conversion rate optimisation (CRO) is a fundamental technique for businesses to generate revenue. All it takes is a split-second decision for a potential customer to stay or go. Once a customer reaches your website, how can conversion rates be increased?
"More than 90% of visitors who read your headline also read your CTA copy." (Unbounce)
This statistic indicates how important CTA copy is to captivating target audiences. However, constructing an attention-grabbing CTA that will hold a consumer's curiosity involves many different elements and needs to be cleverly formulated to induce immediate action.
Let’s examine some of the core concepts that lead to good promotional strategies.
Clear and Concise
Designing a clear and concise call to action (CTA) informs consumers what they need to do next. It is quite complex because of the limited space and characters required to instigate action. If they are too lengthy, they lose their impact and therefore should be kept to 4 words maximum.
For example, subscribe today, let’s get started, discover more, or ask us how, etc., all boost the likelihood of messages reaching a broader audience.
Propositioning audiences with persuasive language that utilises strong word choices entices consumers to take action. Use direct and powerful words such as ‘read more,’ ‘call today,’ or ‘buy now’ to generate desired results. However, commanding language needs to be applied carefully to CTAs. The goal is to increase ROI but at the same time minimise risk to customers before they commit.
Remember that people want to feel like they are in control and that they have the choice. Therefore, make them feel like their needs are being met prior to purchasing any product or service.
Sense of Urgency
Use emotions to create the fear of missing out (FOMO) to produce that sense of urgency by crafting messages that influence target audiences to make an instant purchase. One tactic often used is the ‘deal of a lifetime’ offer with set deadlines for consumers to commit.
For example, such offers can be relayed through phrases like ‘limited time only’ or ‘only 4 left,’ etc.
Adding a sense of urgency is crucial to entice and amplify the pre-existing feelings of buyers and their need to purchase something that is essential to them.
Improving Conversion Rates
The power of call to actions should not be underestimated as they are essential to lead generation. When written correctly, they can significantly impact the success of a marketing campaign and ultimately help you make more money!
If your main goal is to direct and instruct consumers to take action, we know how to write effective CTAs. Contact us now to find out more.