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The Effectiveness of Brand Simplification


Image Credits: Microsoft

Branding simplification is a paradigm that needs to be investigated to distinguish voice from noise. Incorporating this concept into any branding strategy focuses purely on positive customer experiences. Deciphering through the clutter creates brand unification and is an integral part of ascertaining what exactly consumers want.


"63% of consumers are willing to pay more for a simpler experience, and 69% are more likely to recommend a brand because it provides simpler experiences." (Harvard Business Review)

Peeling back the layers and examining core values drives results because it makes choices for purchasers much easier. It secures audiences by offering clarity around key messages, what a brand stands for and who they are.


What are the effects of simplicity, and how can this be implemented?


Simplifying Logos


Social media platforms are flooding society with an overload of information on a day-to-day basis. Simplicity is the key to becoming a distinctive and popular brand. Logos that can be recognised at a quick glance are more likely to have a memorable impact.


Doritos: A Brandless Brand
Image Credits: Doritos

Doritos is one significant entity embracing this concept by stripping back their logo to an uncomplicated image. As a result, a single triangle has recently become the only visual requirement Doritos needs causing an instantaneous reaction.


When logos can demonstrate industry relevance in conjunction with a strong aesthetic appeal, it automatically connects the dots from logo to brand in consumers’ minds. Research shows that the human brain processes images 60000 times faster than words.


Alluring and clear-cut designs relay focused and specifically targeted messages. So, while they may look simple behind the curtains, there is a complex and efficient design process that elicits a direct response from consumers.


Disrupter Brands


Disrupter brands are taking over the market, and audiences are buying into them. The extraordinary success of these types of brands can be attributed to the business strategy of simplicity. It is key to growth in the marketplace.


Complexity keeps any business in a never-ending cycle of doing the same thing over and over with no new results. But, on the other hand, reinvention is the framework for all future innovative ideas and is a game-changer compared to its opposite alternative survival.


Disrupter brands are an emerging trend because they embrace simplicity, are customer-centric, and genuinely understand how the marketing world changes in relation to what customers want. For example, Apis Cor is a relovultionising the construction industry with their on-site 3D printing technology and bio-friendly options.


Re-evaluating Branding


It is important to recognise the strength of intelligent simplicity when thinking about a branding strategy. Being uncomplicated in design and structure speaks volumes. As a result, we know how to overcome complexity and prevent any brand from remaining motionless. Ask us how.


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